Company News, New Products

Perfumehead Debuts on Violet Grey

Entrepreneur with experience at Too Faced and Benefit Cosmetics enters the luxury fine fragrance space.

Author Image

By: TOM BRANNA

Editor

Perfumehead, a luxury collection of seven extraits de parfum, debuts on Violet Grey today. Each one is priced at $425. The entrepreneur behind the launch is Brian Giles, who worked at Too Faced and Benefit Cosmetics prior to launching his own brand. Rather than enter the color cosmetics space, Giles has his sights set on the fast-growing prestige fragrance business. Sales in the category soared during and post covid 19. And the pandemic influenced Giles decision to create fine fragrance, too....

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters